How Adding a Video to Your Website Helps

How adding video to your blog increases readership.

In this day and age, people are trying everything to increase traffic on their website. From using the best practices for SEO, to hiring the best web designer that money can buy, we sometimes forget that even the simple things can help your site! 

One of those easy things you can do is to add video to your website! Along with adding visual appeal, adding video can also provide a whole host of other benefits to making your site amazing! 

Videos Increase Retention

If someone clicks an article on our page, you only have a few seconds to get their attention. There’s a high chance that the reader will online read the headline and the first paragraph before leaving. If the user sees that there is a video on the page, they are likely to click on that video and stay on the page for at least the length of the video!

Videos Increase Engagement

Links and buttons on your page are ways to get your audience to engage with your content; however, they are not nearly as enticing as a video. A recent study shows that people are 12 times more likely to share a video than an article or an image.

Videos Help Get Your Point Across

Sometimes it is hard to entirely drive your point home with words alone. The visual aid that video provides cannot be downplayed. You can explain your point visually with a video. Think of it this way: you can follow a recipe, or you can watch a video of someone making a dish so you can see for yourself how to properly cut, slice, and dice everything you need. 

Videos Help With SEO

If you have a website, you’re constantly worrying about how it is performing on Google. You know that if your site is not popping up on the front page of Google’s search results, then next to nobody is visiting your site. If you have videos on your website, you are doing more to boost your SEO then you might imagine. According to a recent article, videos can increase click-thru rates, lower bounce rates, and create backlinks all of which help SEO. 

Videos Tie Your Channels Together

Even if you don’t have experience making videos, software like iMovie and Windows Movie Maker are extremely easy to use for beginners. You can also hire someone to make videos for you! They do not take long to make, and can make a huge difference for your website! Furthermore, adding a video to your website can be done in just a matter of seconds! In WordPress, simply add the Youtube video url to a text field and it will load automatically.

How do I get a video?

To put a video into your website or blog, you have three choices. You can use a public domain video or imbed a video related to your topic from Youtube, secondly, you could make your own video, or thirdly, have someone make a video video. Hiring someone to make a video can be done very economical and an efficient use of your time. The company that made the video in this blog which you saw above, can be found here.

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