You gotta start somewhere.

There are a lot of reasons why you could want to start a blog but for most people it comes from a passion for something and the desire to make talking about that passion into a career. But passion alone isn’t going to make people care about what you have to say. In order to make an impact, you have to distil your message into an easily digestible form. Here are a couple of questions to help you do just that.

Who is the Intended Audience?

The best way to figure out how to court an audience is to figure out who that audience is. Who are they? How old are they? And what content would be helpful or interesting to them? These are the type of questions you should be asking. This will help your tailor your content and your presentation.

Unlike this photo, you’re readers aren’t disembodied hands.

For instance, I were going to start a blog about haircare, I might ask myself who’s hair? Because there are tons of hair types and I can’t reach everyone with every kind of hair. So I need to pick a specific demographic. Well, I’d want to write for people I think I can help, so people with curly hair. Going through this type of thought process can help you figure out who you’re talking to. With that you can figure out how to talk to them and what to talk to them about.

You absolutely need to do this before you start a blog as this impacts everything about the type of blog you create. Whether that’s in your subject matter, the aesthetic of your blog, or even the ways you promote your blog. Do this early on in your process. Trust me.

Do I Have Enough Content?

Here’s a common story for bloggers. You start a blog and you are flush with content. Everything you’ve ever wanted to say about your passion, you get to say now. Three months later, you run out of substantive things to say. The blog starts to slow down.

Writer’s block is a common occurrence with bloggers but it can be a killer. Especially in the early months for a blog. In order to index well and attract a dedicated audience a blog needs a steady stream of content. Before you commit to an idea, sit down and write as many blog titles as possible. Come up with at least 30. If you can’t, try again. If you still can’t, maybe rework your angle. Make it a bit broader. Try to come up with enough content to keep you busy for a few months.

Even if you think you’ll be able to come up with content on the fly, do this anyway. You can pull titles from this list when you are running dry on inspiration which will happen at some point.

Don’t Stop Here

These are two questions I wanted to draw your attention to but they definitely aren’t the only essential questions to ask. When you’re starting a blog you need to get specific and really do the work of creating a framework for your creativity. Ask yourself questions. But also ask other bloggers questions.

There are a lot of headaches that more established bloggers have gone through and you can benefit from that knowledge. Seek out communities of bloggers on Facebook, Twitter, or blogger forums like the one we host right on this website. And it never hurts to ask yourself these questions even if you already have a blog.

Categories: blogging

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