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Learn How to Create Killer Email Marketing In 5 Simple Steps
Do you know how to create email marketing? Not?! Know that you are missing a great opportunity to optimize conversions and increase your company's sales. But if you want to put a stop to this situation, come with us to check out 5 tips on how to make a killer email marketing!
In Digital Marketing, one of the most popular ways to create and nurture relationships with the contact base is using email marketing.
This is because this is a communication channel in which you can reach a large number of people with a low implementation cost.
But if this is such a popular tool, you need to know the secrets of email marketing and how to make it stand out from the crowd.
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In fact, one of the ways to do this is to invest in quality content combined with a personalized design.
But wait! We're not going to give you the gold right away.
If you want to know more about creating email marketing, check out our tips:

Why create email marketing?
Learn how to make killer email marketing in 5 steps
Use the tips on how to create killer email marketing and gain more customers

Why create email marketing?
Did you know that a message is FIVE times more likely to be seen in an email than on Facebook?
So it is! Although social networks are booming at the moment, the good old war email remains steady and strong generating results.
And your pocket will be happy with this story, because with a simple email you can reach people anywhere in the world with a low cost.
So much so that according to research by marketing agencies, the return on investment of an email marketing is 3,800%, that is, there is a return of R$ 38 for each real invested.
So, if you want to nurture a quality relationship with your future and current customers, include email marketing in your strategy. You will not regret.
Learn how to make killer email marketing in 5 steps
Well, after seeing how email marketing is an effective and affordable outlet for your company, it's time to discover the secrets of email marketing how to make it stand out from the crowd.
But first of all, have well defined the objective you want to achieve with this action, so it will be easier to plan your strategy.
Having understood this, then, pencil and paper in hand! Let's get to the tips.

Segment your audience

First, you must segment your contact base, that is, analyze each one and see which ones fit the most with your persona profile.
In fact, in case you didn't already know, persona is the semi-fictitious representation of your ideal client's profile.
From real data obtained through surveys among your current consumers, you can get an idea of ​​what preferences and behaviors a person must have to be interested in your company's products.
So when you're analyzing your email list, look for additional information to identify those that are most likely to bring you some results.
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Think of an awesome subject

Have you ever heard someone say that the first impression is the last one? So when we talk about emails, the subject of the message is your business card to impress right away.
Therefore, when creating your email marketing, think of a creative and thought-provoking subject, so that the person you are going to receive cannot resist and want to read the message.
But beware: providers display subjects between 25 and 50 characters, so pay attention to that.

Create precious content

The most important step-by-step time on how to create email marketing has arrived: content creation.
That's because it's no use sending emails to the right people, convincing them to open it with an irresistible subject, but disappointing with mequetrefe content.
So, invest in creating interesting content that goes straight to the point, after all, people will read your email marketing between your daily tasks.
Also, bet on the use of simple and personal language in order to convey the message clearly and objectively.
Knowing these tricks, you are ready to learn the next step in creating email marketing.

Invest in a personalized and attractive design

The success of an email marketing how to make it stand out in the crowd has a lot to do with how it is presented to the lead.
Therefore, investing in creating a personalized and attractive design is essential to retain the attention of those who are reading.
So, don't just see this step as a whim! Remember that he may or may not make the lead interested in your business.

Put your call to action in a prominent place

As we've talked about on the blog, the call to action is that little button that we insert on a page to make the visitor perform a desired action, such as downloading content or making a purchase.
So, if you've followed all the steps so far on how to create email marketing, it must have left the lead interested in knowing how to get in touch with your company.
Therefore, the icing on the cake of creating this type of message is the insertion of a call to action in a prominent place, so the reader doesn't even have to think to take action.
To do this, use colors and contrasts to make the button flashy and place it in a prominent position, like the top of the message, the first place we see when we open an email.
In addition, it is also interesting to invest in the sense of urgency, such as BUY NOW, which combined with a limited offer, the strategy is even better.
See how simple it can be to create good emails? You are now ready to start the task.
Use the tips on how to create killer email marketing and gain more customers
 
In this post you saw how sending email marketing to your leads is one of the most affordable ways to effectively reach the largest number of potential customers.
And so you can enjoy all the benefits of one of the most assertive communication channels, we present you a killer step by step for creating email marketing how to make it stand out in your inbox.
By the way, with these tips you saw how important it is to target leads, as well as to think carefully about the content and how it will be presented.
But did you know that you can boost your email marketing production and achieve even more assertive results? Then check out our publication on email marketing tool: how to send mass email and find out everything about the topic.